BELGRADE - On February 4 and 5, the European Federation of Advertising Producers will organize it annual Assembly in Belgrade. This is the first time Belgrade will host the gathering, which will enjoy the support of the Serbian Association of Advertising Producers (SAPA) and the USAID Competitiveness Project. On February 2, SAPA will hold a press conference at 1 pm at OZONE gallery featuring a presentation of the Young Director Award (YDA) Project. A cocktail party will follow.

CFP, the European Federation of Advertising Producers and Features, is an integral part of marketing campaigns. The Federation protects the interests of advertising producers and other creative associates on projects and encourages the development of the advertising industry.

The Serbian Association of Advertising Producers has been a member of the European federation since October 2008. All SAPA members, including Cyber Entertainment, Emote Productions, Media Plus, Red Production, Semio Film, TV production i Baš Čelik Film House are associate members of the European Federation CFP. All are part of a global initiative to promote the Serbian Film Association and Serbia as a thriving film location.

On February 4, the CFP Assembly will meet to introduce members and associate members. The discussions will include plans for future cooperation on specific projects. On February 5, all CFP members will gather to discuss issues related to the business of production companies and risk management. The aim of the conference is to outline obstacles to project implementation, discuss ways to improve collaboration with customers and customer advertising and define strategies to protect the interests of production companies and their employees.

CFP has developed the Young Director Award (YDA) as a way of promoting up and coming advertising directors. The event aims to encourage young talent to be proactive in the field of advertising production. All CFP members and their partners will have an opportunity to view YDA commercials. All European Producers' Federation member companies can submit commercials produced by emergingdirectors. There is no age limit to YDA selection; the only requirement is that the entrant must not have previously produced more than four commercials. The event attracts young producers, promotes sales of commercials, and encourages production companies to focus on talented up and comingdirectors.

On February 5, all interested parties are invited to join the CFP open meeting starting at 20:00h at the Balkan Cinema. Attendees will have the opportunity to view commercials and short films by YDA 2009 winners. A discussion with CFP-Ea members and Serbian producers will follow.

This is an opportunity for all independent directors to network with potential employers.